Weight loss powered by GLP-1: clinically backed and personally guided
About the client
Fridays offers a comprehensive virtual holistic weight loss program. Membership includes access to prescription medications and virtual consultations with healthcare professionals. The program is designed to build a supportive community, focusing on key areas like nutrition, mental health, physical activity, and peer support groups. Its goal is to enable sustainable weight loss and help users make long-term lifestyle changes.
The Challenge
Weight-loss programs often struggle with retention and patient engagement. Fridays came to Light-it with one goal: build a custom patient portal that made the patient experience seamless.
The Solution
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The Solution
Fridays approached Light-it as they needed a custom portal to enhance their patient experience.
Light-it designed and developed a custom platform that lets patients book and join virtual consultations, request prescriptions, and track their medication history, all while staying connected to care teams. Beyond the clinical workflows, we built in messaging, community, and coaching spaces to keep patients motivated and supported long term.
The process & workflow
Design played a central role throughout the entire project. It was essential that the new platform not only embodied Fridays' brand and mission but also felt intuitive and personalized for each patient. We followed an iterative, hands-on process, strategizing, sketching, testing, and refining, until we landed on a wireframe that balanced form and function. Every decision was guided by usability, flexibility, and a consistent visual language.
With design in place, our development team brought the platform to life, working closely with Fridays' team at every step. We transformed early concepts into polished mockups and interactive prototypes to validate the user experience early on. From there, we built the MVP and stress-tested it in real-world conditions, continuously refining it through tight development cycles and rigorous QA. The result: a stable, scalable product that meets Fridays’s needs today and allows growth.
Everything a patient needs to achieve lasting results in one place
User - centric approach to care
Tech Stack
& Integrations
About working with us
Why it matters
Fridays' Health exists to address a critical gap in the GLP-1 healthtech market: accessible, evidence-based treatment for obesity as a chronic metabolic condition, what digital health founders should focus on in the GLP-1 market.
Co-founded by a physician and a dentist, the platform was built on the belief that obesity care should be rooted in science, free of stigma, and available to anyone who needs it, no matter where they live.
By combining medical treatment, behavioral coaching, community support, and technology, Fridays' Health is not just treating a condition, it's improving long-term health outcomes, and making care more human.
“Light-it significantly improved efficiency for us as a business, and our solution has become unrecognizable in the best way... What aspects of the UX and UI are better now? The easier question is what aspects of the user interface aren’t better now.”
